TOWSON, Md. — Curio Wellness named Matt O’Neal regional president, Midwest. In the newly created role, O’Neal will serve as the senior sales executive responsible for Curio’s Midwest region, with end-to-end ownership of commercial performance and wholesale partnerships.
O’Neal’s promotion to the position follows what the company called “his instrumental role” in establishing and scaling Curio’s presence in Missouri. His leadership style combines strategic perspective with hands-on execution, the company noted.
O’Neal will report to Chief Operating Officer Brad Friedlander, who recently assumed expanded leadership of Curio’s sales organization. Curio has also initiated a search for a regional president, Mid-Atlantic, who will be based in Maryland.
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