Joel Horwitz

Joel Horwitz is chief executive officer at Synter, a technology company pioneering agentic AI advertising execution for cannabis retailers and other local businesses. With a career spent at the intersection of advertising technology, retail marketing, and automation, he specializes in helping businesses leverage AI-driven solutions to optimize customer engagement, streamline campaign execution, and improve marketing performance at scale. Prior to founding Synter, Horwitz served as managing director of Sero Capital. He holds a master’s degree in engineering from the University of Washington. When not engineering AI-enabled business solutions, he volunteers at the Oregon Food Bank.