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What Is Cannabis Culture in 2022?

Long before cannabis legalization began to take hold in the United States, a primordial soup of marijuana stereotypes and medical advocates were the primary...
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5 Best Digital Marketing Trends to Tap This Year

Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization. New York, New Mexico,...
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3 Industry Brands That Treat Each Day like Earth Day

There is no single issue on this planet that affects humanity as a whole more than the environment. Climate change due to our carbon...
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Data Analysis: The Consumer Demographics Driving Sales

As legal cannabis becomes increasingly accessible and popular in North America, more brands and retailers are trying to gain precise insights into who their...
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A Targeted Approach to Cannabis Consumer Marketing

If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social...
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Exhibits, Booth Space, and Other Trade Show Expenses

The United States claims the global title when it comes to conference and exhibition space, with an aggregate of 73.7 million square feet, according...
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What Will Cannabis Trade Shows Look Like in the Future?

The shows they are a-changin’. In size, scope, and venue, conferences, expos, and conventions will take on a new complexion going forward, starting this...
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Cannabis Trade Show Strategies

After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
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Insight from Trade Show Marketing Expert David Torres

As businesses prepare for 2022, questions remain about the status of cannabis trade shows in the coming year. From the challenges posed by the...
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3 Ways to Break Cannabis Stigmas

Consumption has climbed to record rates in the U.S., but many consumers still harbor dated cannabis stigmas. Considering the decades of anti-cannabis messaging promulgated...

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