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How Trade Shows Can Remain Relevant

Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
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Gen Z Is Changing the Face of Retail

In the early 1970s, thanks to a group of teenage friends at San Rafael High School in California who met daily at 4:20 p.m....
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15 Data Analysis Resources for Industry-Specific Insight

Data is absolutely essential for the success of any business — especially the retail and manufacturing sectors. Not only is broad market intelligence key...
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Divide and Conquer the Market

At the beginning of 2022, the economy took a turn for the worse. A number of factors contributed — the end of pandemic economic...
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Finding the Flower Within the Weeds

The green rush for cannabis ignited by adult-use legalization in Colorado and Washington state ten years ago has more and more companies looking to...
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Adult Use Is Transforming Customer Dynamics Across the Country

As medical cannabis markets expand to include adult use, history shows demand soars. Brands and dispensaries need to move quickly to capitalize on this...
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Instagram vs. Cannabis: Is It Still a War Worth Fighting?

It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
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Packaging: The Finishing Touch

Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...
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3 Big Marketing Missteps to Avoid in New and Emerging Markets

A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...
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5 Iconic Brands with Staying Power

What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...

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