Demystifying Your Market with Zero-Party Data
From a brand’s perspective, understanding consumer preferences and behaviors is paramount. Market researchers hold the key to unlocking these mysteries through “zero-party” data, the...
8 Ingredients for Marketing Success
Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are various tools...
Defying Digital: The Resilience of Print Advertising in the Modern Age
The average person spends more than six hours online each day. Who has time to read magazines?
It turns out a lot of people still...
Six Essential Strategies for Maximizing Event Sponsorships
Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after...
Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit
For many operators in the industry struggling to survive, marketing has become all but an afterthought.
It’s easy to play the blame game here: illicit...
Trade Shows: Why the Best-Laid Plans Are Subject to Change
I have attended, worked, or spoken at 190 cannabis trade shows, expos, or events. While that may sound like a lot, it’s really not...
9 AI Tools for Marketers
Artificial intelligence (AI) is beginning to feel like the next seismic technological shift, steadily pouring into every facet of modern life from art to...
The Brand Marketing Struggle Is Real
Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...
An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
How to Build Consumer Loyalty
Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...
