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Social Media Strategies for Cannabis Brands: What Works in 2025
A successful cannabis social media strategy requires more than just regular posting. It’s a careful balance of consistency, creativity, and strict compliance with platform...
How Fonts Drive Branding Success
Typography That Speaks to Your Audience
Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
How Joyful Marketing is Transforming Brand-Consumer Relationships
Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...
How Cannabis Brands Can Win Women’s Trust
As competition for consumers heats up and margins continue to erode, it’s never been more important for brands to understand their consumers. No longer...
Spannabis 2025: How to Get the Most from the Show and Barcelona
The cannabis industry is abuzz in Spring. This is partly due to the impending outdoor growing season, when seeds are planted that we smoke...
How to Get Media Coverage: PR Strategies That Work
According to Muck Rack’s State of Journalism 2024, 46 percent of journalists receive more than thirty pitches per week; 49 percent say they seldom...
5 Tips for Maximizing Your Cannabis Advertising Budget
Consistently connecting with your target audience is crucial for business success, but achieving this in the cannabis industry comes with unique challenges. With limited...
7 Secrets for Successful Cannabis PR Campaigns
A strong public relations (PR) strategy can elevate a brand, strengthen consumer trust, and address the unique challenges cannabis companies face every day. But...
The Key to Repeat Customers: Implementing a Dispensary Loyalty Program
Historically, customer retention at dispensaries is sub-optimal, making the issue a continuing concern for operators nationwide. A Happy Cabbage study found over a five-year...
The Science of Color Psychology in Business
Using color to influence decisions is nothing new. Ancient cultures incorporated colors into spiritual rituals, healing practices, and emotional conditioning. Today, advanced tools and...
