Marketing & Promotion

Pop-ups offer many ways for dispensaries, cultivators and manufacturers to amp up revenue and familiarize customers with their products. Although state and local regulations may...

The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had...

The cannabis industry has come a long way since Colorado voters decided to legalize recreational use in 2008. In the early days, the novelty of...

Digital marketers want to collect a certain amount of personal information from their target consumers to build personalized campaigns that will increase the chance...

Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...

Most cannabis marketing efforts still can be summarized with three letters: THC. As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...

When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...

The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...

You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...

Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...