Marketing & Promotion

In an industry generating billions of dollars in revenue, it’s surprising to learn nearly half of marketers have been working with less than $50,000...

In today’s digital age, online advertising and search-engine marketing are essential tools of the marketing mix. From organic efforts such as content search engine...

It’s no secret that trade shows extend far beyond the speaker stages and expo halls. Ask the majority of professionals where the real deals...

Whether your business is in cannabis or automobiles, earned media is an integral part of sales and growth. You’ve probably participated in it without...

As one of the most powerful social media platforms, Instagram is a major opportunity for cannabis businesses to find and interact with their target...

The onset of the COVID-19 pandemic turned life upside down, especially when it related to work. Work-from-home became the new norm, with Zoom and...

Imagery is one of our most compelling visual marketing tools, it’s a powerful mechanism to influence people instantly. But without the right photography, businesses...

With decreasing stigma and a growing consumer base, demand for cannabis is spiking nationwide. While this is promising news for the industry as a...

Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...

Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...