Marketing & Promotion

As chief executive officer at Carma HoldCo Inc., Adam Wilks has a seriously enviable job to do each Sunday: sesh out with former World...

The essence of cannabis branding is not complicated. At its most basic, a company’s or product line’s brand consists of a name, visual identity...

Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...

Changes in public depictions of the plant and those who enjoy it are playing a pivotal role in shaping consumers’ outlook and behavior. From...

As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...

I’m just going to be blunt: Nobody wants to read your marketing email. Consider the average inbox. Whether the account is personal or corporate, it...

Social media marketing is a must for most companies, regardless of how many hurdles the technology may bring. Many people have spoken about the...

In an unpredictable economic climate, savvy retailers are constantly challenged to innovate and adapt, finding fresh strategies to remain resilient as consumer confidence retreats....

Consumers, retail buyers, and marketers are putting more emphasis on brand presentation than ever before, with the results often playing a large role in...

They say you can’t judge a book by its cover, but packaging often makes or breaks retail sales. Brands spend months cultivating gorgeous flower...