Marketing & Promotion

Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...

Most cannabis marketing efforts still can be summarized with three letters: THC. As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...

When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...

The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...

You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...

Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...

Cannabis expos, conventions, trade shows, and conferences are the easiest way to connect with the industry’s biggest players, and 2023 boasts a lineup you...

Anyone with a cannabis brand is well aware of how crowded the market has become. Despite continued growth, there are too many brands doing...

Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...

The cannabis beauty market is hotter than ever, as evidenced by recent statistics. According to data gathered by New Frontier Data, 49 percent of...