Tips for B2B Social Media Success

5 Tips for B2B Social Media Success

Social media marketing is a must for most companies, regardless of how many hurdles the technology may bring. Many people have spoken about the...
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6 Strategies to Consider Before Slashing Prices

In an unpredictable economic climate, savvy retailers are constantly challenged to innovate and adapt, finding fresh strategies to remain resilient as consumer confidence retreats....
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10 Commandments of Perfect Packaging for Cannabis

Consumers, retail buyers, and marketers are putting more emphasis on brand presentation than ever before, with the results often playing a large role in...
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Packaging: Containing Your Brand

They say you can’t judge a book by its cover, but packaging often makes or breaks retail sales. Brands spend months cultivating gorgeous flower...
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Let’s Make 2024 an Authentic Year

With the new year underway, I look back on 2023 with pride—not just for the many accomplishments of my team, but for the industry...
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The Essential Guide to Email Marketing in 2024

Despite proclamations about the next seismic shift in business technology disrupting everything you know, email marketing remains at the top of the food chain...
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Getting Started with SEO: Tips and Tools to Get More Traffic in 2024

The average American spends nearly seven hours online each day, but very few people have even a basic understanding of how ranked content works....
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A Look Back on Ten Years

This article is part of a series of historical perspectives about the legal cannabis industry. It’s been said cannabis years are like dog years, and...
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Demystifying Your Market with Zero-Party Data

From a brand’s perspective, understanding consumer preferences and behaviors is paramount. Market researchers hold the key to unlocking these mysteries through “zero-party” data, the...
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8 Ingredients for Marketing Success

Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are various tools...