In The Flow Chemmy Jones cannabis flower in a clear glass jar with white lid designed and manufactured by Sana Packaging, displayed outdoors on a mossy rock.

Cannabis Packaging Solutions: Design, Compliance, and Sustainability

Packaging designed to make first impressions last Packaging is an eternal puzzle, especially in heavily regulated industries and even more especially when those industries are...
Smartphones displaying Instagram and TikTok apps, representing key social media platforms for cannabis marketing in 2025. (Photo: Collabstr / Unsplash)

Social Media Strategies for Cannabis Brands: What Works in 2025

A successful cannabis social media strategy requires more than just regular posting. It’s a careful balance of consistency, creativity, and strict compliance with platform...
Typeography

How Fonts Drive Branding Success

Typography That Speaks to Your Audience Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
marketng cannabis with joy by Creative Team at mg Magazine

How Joyful Marketing is Transforming Brand-Consumer Relationships

Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...
woman-reviewing-cannabis-product-trust

How Cannabis Brands Can Win Women’s Trust

As competition for consumers heats up and margins continue to erode, it’s never been more important for brands to understand their consumers. No longer...
A smiling vendor at a Barcelona food stall offering an assortment of churros, donuts, and pastries at Spannabis 2024.

Spannabis 2025: How to Get the Most from the Show and Barcelona

The cannabis industry is abuzz in Spring. This is partly due to the impending outdoor growing season, when seeds are planted that we smoke...
Two women browsing cannabis products in a well-lit dispensary, examining glass jars of flower and extracts on illuminated shelves.

How to Get Media Coverage: PR Strategies That Work

According to Muck Rack’s State of Journalism 2024, 46 percent of journalists receive more than thirty pitches per week; 49 percent say they seldom...
Digital cannabis marketing and advertising concept with icons representing social media, e-commerce, news, and online promotions.

5 Tips for Maximizing Your Cannabis Advertising Budget

Consistently connecting with your target audience is crucial for business success, but achieving this in the cannabis industry comes with unique challenges. With limited...
Illustrated hands holding megaphones against a blue sky, symbolizing cannabis PR and strategic communication in the cannabis industry.

7 Secrets for Successful Cannabis PR Campaigns

A strong public relations (PR) strategy can elevate a brand, strengthen consumer trust, and address the unique challenges cannabis companies face every day. But...
customer at a cannabis dispensary taking advantage of a loyalty program

The Key to Repeat Customers: Implementing a Dispensary Loyalty Program

Historically, customer retention at dispensaries is sub-optimal, making the issue a continuing concern for operators nationwide. A Happy Cabbage study found over a five-year...

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