Optimizing Current Customers without Engaging New Ones is an Unsustainable Model
Cannabis dispensaries make a significant marketing investment in engaging and optimizing current customers. Afterall, repeat customers are the lifeblood of a dispensary … right?...
Consumer Demand Drives Desire for Blunt Wrap Alternatives
When it comes to cannabis retail, being a one-stop shop for consumers is crucial. It’s not enough to provide premium THC and CBD products....
Growing Legal Cannabis Starts with Transitioning Illicit Consumers
The fastest path to growth for legal cannabis is transitioning consumers from the illicit market. Retailers are the heartbeat of the cannabis industry, but...
Lift-ing the American Trade Show Experience
When Lift Cannabis Business Conference & Expo was introduced in Canada in 2016, the gathering was far more than just a meeting place for...
Merchandising Secrets You’ll Wish You Knew Sooner
Customers form their first impression of a dispensary before they even enter the store. Within moments of walking through the door, they have decided...
Chubby Gorilla: Protecting More than Just the Product Inside
Some view the United States cannabis marketplace as a series of micro industries, with each state, county, and local government maintaining its own regulations....
Future-Proof Your Operations with Solventless Concentrates
Concentrates enjoy the highest level of popularity in the most established markets, but not all methods of extraction have the same level of attraction—something...
Guardian Banking Solutions Guides Companies Through ERC Qualification
Many cannabis business owners don’t believe they qualify for the Internal Revenue Service’s Coronavirus Aid, Relief, and Economic Security (CARES) credit program.
But they’re wrong.
The...
Beaker & Wrench Breaks the Mold with Extraction Innovation
As the cannabis industry matures, so do the solutions to help extractors operate more efficiently and produce a higher-quality product. Now more than ever,...
Scalable Machine Trimming that Mimics the Human Hand
The cannabis industry is struggling through its lowest wholesale prices in years, and a series of recent Federal Reserve short-term borrowing rate hikes may...
