Business

When it comes to cannabis, most people assume the plant’s genetics are primarily responsible for an individual cultivar’s cannabinoid and terpene content. However, it...

Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...

It’s no surprise that a lot of planning goes into developing a new line of pre-rolls. What might surprise you is just how many...

Most cannabis marketing efforts still can be summarized with three letters: THC. As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...

While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...

At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...

Cannabis bucking machines can dramatically increase the efficiency of the post-harvest process and reduce labor costs. When cultivators and processors integrate the right bucker...

Oklahoma voters rejected a ballot initiative to legalize cannabis for adult use during a special election this month by a margin of 62 percent,...

When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...

The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...