Scientist woman indicates the chromatogram of mass spectrometry analysis results of compounds, as shown on the computer monitor of mass spectrometer instrument in the laboratory for indoor vs outdoor cannabis study

Study Reveals Chemical Differences in Indoor and Sungrown Cannabis

When it comes to cannabis, most people assume the plant’s genetics are primarily responsible for an individual cultivar’s cannabinoid and terpene content. However, it...
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6 Cannabis Retail Marketing Predictions for 2023

Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
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10 Things to Consider before Launching a Pre-Roll Brand

It’s no surprise that a lot of planning goes into developing a new line of pre-rolls. What might surprise you is just how many...
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Marketers Should Focus on Customer Need States, Not THC Levels

Most cannabis marketing efforts still can be summarized with three letters: THC. As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
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The Industry’s Supposed Death Has Been Greatly Exaggerated

While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
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I Spoke to 25 VC Fund Managers. Here’s What I Learned.

At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...
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5 Bucking Machines to Boost Efficiency

Cannabis bucking machines can dramatically increase the efficiency of the post-harvest process and reduce labor costs. When cultivators and processors integrate the right bucker...
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Which States Could Expand Cannabis Legalization in 2023?

Oklahoma voters rejected a ballot initiative to legalize cannabis for adult use during a special election this month by a margin of 62 percent,...
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How to Build a Successful Collaboration

When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
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11 Collaborations Done Right

The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...

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