Hands that are preparing the soil to grow cannabis seedlings that are growing Medical marijuana World Cannabis Day Concept

Using Living Soil For High-Quality Cannabis

More cultivators are returning to the living soil growing method: a tried-and-true classic that centers on the natural microbial benefits of soil for optimal,...
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There’s Untapped Potential in the Billion-Dollar U.S. Homegrow Market

Today’s legal industry focuses heavily on the retail and cultivation space, and as a result, conversations and awareness around homegrowers are few and far...
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3 Essentials for Developing Successful Social-Equity Partnerships

Social equity has become one of the most salient topics within the business community in the past two years—a movement catalyzed by nationwide protests...
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Packaging Responsibly for Compliance and Public Opinion

Recently, the State of New York proposed new rules governing the packaging of cannabis products as it readies for legal adult-use sales. Labels will...
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California Cannabis: Analyzing Shifting Consumer Trends In The Golden State

Each year, the cannabis industry attracts new entrepreneurs and businesses because of its immense potential for growth. By 2025, the total annual United States...
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Brands and Profit Margins Driving M&A

In 2021, a record-breaking flurry of merger-and-acquisition (M&A) deals reshaped the cannabis industry. While the pace of M&A activity in 2022 seems unlikely to...
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How to Acquire New Customers and Keep the Ones You Have

The time, energy, and money spent to acquire customers come at a premium cost. So why let them slip through your fingers? While producing...
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How Trade Shows Can Remain Relevant

Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
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How Fermented Cannabinoids May Disrupt and Support the Industry

One of the most spectacular aspects of a legal cannabis industry is the research and development that’s permitted to take place. In legal markets,...
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Opinion: A Little Brown Boy’s Story

A young boy was happily cuddling on his mother’s lap as his father drove, seemingly forever, on their cross-country road trip. They were on...

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