Typeography

How Fonts Drive Branding Success

Typography That Speaks to Your Audience Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
marketng cannabis with joy by Creative Team at mg Magazine

How Joyful Marketing is Transforming Brand-Consumer Relationships

Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...
DesignLights Consortium logo

DLC Updates Horticultural Lighting Standards to Boost LED Efficiency

MEDFORD, Mass. – A new version of the DesignLights Consortium’s (DLC) Horticultural Lighting Technical Requirements released March 12 strengthens efforts to improve the efficacy...
Revolution dispensary interior in Illinois featuring modern circular lighting, lush greenery, and a sleek, open-concept layout designed for an intuitive shopping experience.

Revolution Cannabis: Blending Tech Innovation with Design

After winning thirteen trophies at the recent Best in Grass Illinois Awards, Revolution’s five dispensaries safely can be said to be among the best...
Rebecca Colett, CEO of Calyxeum, smiling in a cannabis cultivation facility while wearing a "Support Black Growers" hoodie.

Why Women Are the Power Players in Cannabis — As Consumers and Entrepreneurs

A report released by the National Institute on Drug Abuse (NIDA, a division of the National Institutes of Health) in 2024 confirmed what many...
scientist examines tissue culture clone cannabis plant by ShotStudio mg Magazine

Tissue Culture in Cannabis: The Future of Cloning Explained

One of the biggest questions confronting cannabis cultivators is whether to grow from seeds or clones. Both options unlock a range of choices and...
A vibrant, futuristic visualization of DNA strands representing cannabis genetics and their role in cultivation.

How to Choose the Right Cannabis Genetics for High-Yield Harvests

Cannabis cultivation stands at a fascinating crossroads of science, history, and human ingenuity. Nowhere is this more evident than in the realm of genetics....
women satisfaction gap cannabis by Manifesto Art for mg Magazine

The Satisfaction Gap: Women and Men Experience Cannabis Differently

Cannabis is personal. That’s something we’ve learned through years of analyzing consumer data at Jointly. Traditionally, the industry has been male-dominated, from executive leadership...
woman-reviewing-cannabis-product-trust

How Cannabis Brands Can Win Women’s Trust

As competition for consumers heats up and margins continue to erode, it’s never been more important for brands to understand their consumers. No longer...
Jackie Howze of The Artist Tree featured in a Q&A discussing women’s empowerment in the cannabis retail industry.

Empowered Women: Jackie Howze

Jackie Howze is a passionate advocate for the transformative power of the plant. As assistant manager at The Artist Tree in West Hollywood, California,...

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