Study Reveals Chemical Differences in Indoor and Sungrown Cannabis
When it comes to cannabis, most people assume the plant’s genetics are primarily responsible for an individual cultivar’s cannabinoid and terpene content. However, it...
6 Cannabis Retail Marketing Predictions for 2023
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
10 Things to Consider before Launching a Pre-Roll Brand
It’s no surprise that a lot of planning goes into developing a new line of pre-rolls. What might surprise you is just how many...
SEC Charges Oregon Cultivator and Others with Financial Crimes
WASHINGTON D.C. - The Securities and Exchange Commission (SEC) has charged American Patriot Brands Inc. (APB), its chief executive officer, and five other entities...
Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
The Industry’s Supposed Death Has Been Greatly Exaggerated
While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
I Spoke to 25 VC Fund Managers. Here’s What I Learned.
At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...
New York’s Retail Bottleneck Could Fuel a $7.2B Illicit Market
NEW YORK CITY – Illicit operators in New York are expected to capture $7.2 billion in untaxed revenue by 2030, according to a new...
Which States Could Expand Cannabis Legalization in 2023?
Oklahoma voters rejected a ballot initiative to legalize cannabis for adult use during a special election this month by a margin of 62 percent,...
How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
