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How Joyful Marketing is Transforming Brand-Consumer Relationships
Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s brands are rebelling by embracing joy as a core strategy. Without embracing toxic positivity or glossing over reality, brands that market with joy acknowledge challenges and hardships but ultimately choose optimism, connection, and celebration.
In an...
DLC Updates Horticultural Lighting Standards to Boost LED Efficiency
MEDFORD, Mass. – A new version of the DesignLights Consortium’s (DLC) Horticultural Lighting Technical Requirements released March 12 strengthens efforts to improve the efficacy...
How Fonts Drive Branding Success
Typography That Speaks to Your Audience
Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
Resolving Disputes without Lawsuits
In the dynamic cannabis industry, disputes are not uncommon, but traditional litigation often proves too lengthy, costly, and adversarial to meet the needs of...
Networking & Growth: Key Takeaways from Interchange West 2025
Washington was one of the first states to bring legal recreational cannabis to the market and has had its fair share of growing pains....
Weed for Warriors Calls on Elon Musk and DOGE to Reform California’s Budget, Cannabis...
SACRAMENTO, Calif. — The Weed for Warriors Project, a social justice organization advocating for veterans' access to cannabis, is urging Elon Musk and the...
Standard Wellness Names Tiana Arriaga Vice President of Product & Marketing
CLEVELAND -- Standard Wellness Holdings LLC, a leading multi-state cannabis operator, appointed Tiana Arriaga Vice President of Product & Marketing. In this role, she will be responsible for...
Women Grow Leadership Summit: Women as Agents of Change
WASHINGTON – Despite consistent political challenges and a continued lack of industry equality, women in cannabis continue to be powerful advocates for progress, unity,...
Former Hightimes Chairman Pleads Guilty to Criminal Conspiracy
LOS ANGELES – The founder and chairman of Hightimes Holding Corp. could face a statutory maximum of five years in federal prison after pleading...
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