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Myles Mayfield
Myles Mayfield began his cannabis career in 2020 as a budtender at NatureMed. After moving into marketing, he helped develop the company’s marketing systems, led community partnerships, and coordinated with brand vendors. Today, as director of marketing, he oversees strategy across NatureMed’s operations in Arizona, Missouri, and Kentucky. His experience from the sales floor to multistate leadership shapes his focus on retail operations, customer experience, and practical strategies for navigating evolving cannabis markets.
Vertical Integration Is an Oversupply Hedge, Not a Margin Play
Vertical integration often is sold as a margin strategy, but its greater value may appear when cannabis supply exceeds demand. Operators that control cultivation and retail gain shelf certainty, direct visibility into customer demand, and a longer planning horizon. Those protections don’t eliminate oversupply risk, but they can help keep a temporary mismatch from becoming a survival crisis.