Robert Mira

Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...

While cannabis stores in much of the country need to serve a broad customer base within a defined radius, retailers in mature, saturated markets...

Packaging has been a critical component of commerce for millennia. From the earliest days of trade and barter, people have used a variety of...

Perhaps more than any other consumer-packaged-goods form factor, the beverage category has a tendency to follow trends. The once-fringe sparkling water brand LaCroix capitalized...

The iconic Scottish-American industrialist and philanthropist Andrew Carnegie built his considerable fortune and status as a manufacturing titan on the back of his insatiable...

Back in 2018, the cannabis industry was undergoing an important makeover. The neon-green proto-brands of the industry’s gray era shared dispensary shelves with “elevated”...

Ask around, and you may hear 2023 is the most challenging year yet to operate a dispensary. With capital largely evaporating, licensed and illicit...

The second half of 2022 was bruising for the cannabis industry, prompting changes in strategy for just about every company. Retailers of all varieties—from...

Los Angeles’s famous Sunset Strip has a storied and often sordid history as the epicenter of sex, drugs, and rock ’n’ roll in America....

The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...