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Sue Dehnam

Sue Dehnam
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Two professionals in conversation at a café, illustrating trust-based public relations and relationship-driven communication.

Green Lane Communication on Trust and Credibility in Cannabis PR

Green Lane Communication makes the case for trust-first public relations — where credibility, preparation, and respect for the press matter more than shortcuts, hype, or empty promises.
Public relations and marketing team collaborating on communications strategy during an in-office planning session

Surfside on Data-Driven Marketing and Why Attribution Matters

Surfside brings a performance-first lens to cannabis marketing, using retail media, attribution, and data-driven personalization to connect media investments directly to measurable business growth.
A marketing team reviews brand visuals and performance data in a modern strategy session.

Cannabis Creative Group on Local Search, Brand Storytelling, and Measurable Growth

Cannabis Creative Group explains why virality is overrated — and what drives real growth: local search, story, and measurable campaigns.
Marketing consultant taking notes while reviewing strategy on a laptop in a light, modern workspace.

Pisgah Peaks Ventures on Building Marketing Teams That Scale

Pisgah Peaks Ventures helps cannabis operators scale marketing and revenue through embedded, fractional teams — prioritizing brand-building, realistic metrics, and execution that compounds over time.
Senior communications advisors discuss strategy in a corporate setting, reflecting reputation-focused public relations counsel.

KCSA on Credibility, Consistency, and Playing the Long Game

KCSA Strategic Communications brings decades of experience in regulated industries to cannabis, helping brands build credibility, navigate volatility, and align earned media with long-term business goals.
Two business professionals share a celebratory high-five during a meeting, symbolizing trust, collaboration, and successful partnership.

Maverick PR on Trust, Patience, and Credibility in Regulated Markets

Maverick Public Relations focuses on long-term credibility in cannabis communications, emphasizing trust, data-driven strategy, and disciplined storytelling in highly regulated markets.
A friendly budtender assists a customer using a digital tablet in a clean, well-designed retail environment featuring neatly packaged cannabis products.

Digital Convenience Driving Dispensary Sales this Season

A new national survey reveals cannabis consumers value digital convenience, personalized recommendations, and knowledgeable budtenders — especially heading into Green Wednesday, one of the year’s biggest sales days. The findings highlight demand for features like online ordering, one-click rebuys, loyalty incentives, and promotional deals. Retailers that blend smart technology with strong customer service appear best positioned to drive repeat visits and larger baskets.
Four people clink colorful sparkling beverages in elegant glassware at a warm, upscale setting, symbolizing the shift toward low- and no-alcohol and cannabis-infused drink trends.

Alcohol Sales Slide While Cannabis Drinks Surge Toward $2.8B Market

Cannabis beverages are stepping into the spotlight while alcohol consumption rapidly falls as Americans rethink their drinking habits. A new report forecasts U.S. cannabis drink sales will reach $2.8 billion by 2028, growing nearly seven times faster than alcohol. From infused seltzers to low-dose tonics promising relaxation or recovery, innovation is bubbling across the category as health-conscious and budget-minded consumers seek alternatives to traditional beer, wine, and spirits.
The Vape-Jet 4.0 Top Load fully automated vape-filling platform can fill between 5,000 and 10,000 cartridges or all-in-one devices per shift.

Vape-Jet 4.0 Top Load

The latest evolution of Vape-Jet’s fully automatic platform eliminates inefficiencies and reduces labor costs while preserving terpenes and overall oil quality. Hand-built in Oregon...
Josh Kesselman peering into the future while standing in front of a desert-themed digital backdrop, wearing a black shirt, bandana, and RAW belt buckle

‘High Times’ Magazine Resurrected in $3.5M Deal

PHOENIX – Fourteen months after its parent company was forced into a liquidation receivership, a $3.5-million, all-cash acquisition will raise iconic counterculture magazine High...

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