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Brandi Mesta
How Fonts Drive Branding Success
Typography That Speaks to Your Audience
Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
5 Tips for Maximizing Your Cannabis Advertising Budget
Consistently connecting with your target audience is crucial for business success, but achieving this in the cannabis industry comes with unique challenges. With limited...
The Science of Color Psychology in Business
Using color to influence decisions is nothing new. Ancient cultures incorporated colors into spiritual rituals, healing practices, and emotional conditioning. Today, advanced tools and...
Hall of Flowers Santa Rosa Photo Gallery
Hall of Flowers Santa Rosa is one of California’s most popular trade shows. Exhibitors were spread throughout the campus of the Sonoma County Fairgrounds...
Photo Gallery: Hall of Flowers 2023 After-Parties
While Hall of Flowers is one of the most popular California trade shows to help connect brands and retailers, anyone who's spent time in...
Israeli Researchers Use Virus to Boost THC Levels
JERUSALEM – Hebrew University of Jerusalem researchers have used a plant virus to engineer a cannabis strain with higher levels of THC and other...
House Passes MORE Act
WASHINGTON, D.C. – The U.S. House of Representatives on Friday passed the Marijuana Opportunity, Reinvestment, and Expungement (MORE) Act for the second time, on...
Green Rush Rushes to Vegas: MJBizCon 2021 Draws Thousands
LAS VEGAS – MJBizCon returned to the Las Vegas Convention Center October 20 to celebrate ten years of bringing the cannabis industry together. The event...
Hall of Flowers Returns
SANTA ROSA, Calif. – Hall of Flowers returned to the Sonoma County Fairgrounds in Santa Rosa, California, September 22-23 after a two-year hiatus. Manufacturers...
MJBizCon Day 1: Opening Remarks, a Netflix Keynote, and More Than 1,300 Exhibitors
On the first day of MJBizCon in Las Vegas, industry operators, investors, and would-be entrepreneurs convened to discuss the state of the industry, as...