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Brendan McKee
Brendan McKee is co-founder, CFO, and COO of Silver Therapeutics, which operates dispensaries in Maine, Massachusetts, and Vermont. An avid consumer and advocate of cannabis for more than twenty years, he entered the legal market with a vertical medical license in 2017 and transitioned to adult-use sales in 2019.
How Curated Menus Drive Cannabis Retail Differentiation
With price compression squeezing margins, more dispensaries are shifting away from discount-driven strategies and toward curated menus that create real differentiation. By focusing on relevance, selection, and customer value, retailers are carving out a competitive edge in saturated markets.
From Budtender to Boss: Building Cannabis Retail Career Paths
The cannabis industry has moved beyond simply filling shifts and chasing compliance. Today’s retailers are asking a bigger question: How do we create real careers instead of just jobs? The answer matters not only for employees but also for the long-term resilience of the businesses themselves. By investing in people, retailers can build teams that feel valued, motivated, and equipped to grow with the industry.
The Key to Repeat Customers: Implementing a Dispensary Loyalty Program
Historically, customer retention at dispensaries is sub-optimal, making the issue a continuing concern for operators nationwide. A Happy Cabbage study found over a five-year...
Innovative Strides in Retailing
Cannabis retail has grown exponentially over the past few years, and over the past twenty, I’ve noticed trends come, go, and stay. As the...