Brett Konen has been in the cannabis industry since 2015, first as a senior editor at Leafly and currently as senior marketing manager at PrograMetrix. PrograMetrix specializes in helping cannabis, CBD, and dispensary brands run compliant digital advertising campaigns using Fortune 500-level tactics and technology.
As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options as part of their retail...