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Carol Ruiz
Carol Ruiz is co-founder and partner at Higher Ground PR and Marketing. With more than twenty years’ experience, she crafts campaigns that capture the attention and imagination of the press, communicate the right messages to the right audiences, increase name and brand awareness, and build and maintain reputations.
4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according to the...
Do You Have a Cannabis Crisis Communications Plan?
In September, our industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of course....