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Casey Duff
Casey Duff covers cannabis retail technology and business operations for mg Magazine.
Is Your Dispensary Ready for the ChatGPT Shopper?
AI tools are beginning to shape cannabis shoppers’ intent before they reach a dispensary menu or walk into a store. Consumers who ask ChatGPT, Gemini, Perplexity, or other answer engines about formats, dosing, occasions, and local retailers may arrive already partly pre-qualified. For dispensaries, that changes the role of education. Product pages, menus, local landing pages, structured data, and budtender training all must work together so retailers can turn AI-driven curiosity into high-intent traffic.