© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
Cortney Brown
Cortney Brown brings more than fifteen years of experience in agency leadership, SaaS, and digital marketing to the cannabis sector. She specializes in helping highly regulated industries scale responsibly by transforming compliance, data, and customer insights into competitive advantage. Brown currently serves as vice president of growth at MediaJel, where she helps cannabis brands elevate retention, increase customer lifetime value, and drive measurable revenue growth through programmatic media and first-party data activation.
Why Customer Lifetime Value Should Drive Cannabis Marketing
Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.