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Cortney Brown
Cortney Brown brings more than fifteen years of experience in agency leadership, SaaS, and digital marketing to the cannabis sector. She specializes in helping highly regulated industries scale responsibly by transforming compliance, data, and customer insights into competitive advantage. Brown currently serves as vice president of growth at MediaJel, where she helps cannabis brands elevate retention, increase customer lifetime value, and drive measurable revenue growth through programmatic media and first-party data activation.
The Death of Vanity Metrics
Impressions and clicks once defined digital marketing success, but they never showed whether anyone actually paid attention. As privacy rules tighten and AI accelerates audience behavior, cannabis brands are turning to attention data to understand real engagement. Here's why vanity metrics are fading, how attention metrics work, and what they mean for compliant cannabis marketing strategies moving forward.
Why Customer Lifetime Value Should Drive Cannabis Marketing
Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.