Dan Serard
Dan Serard is vice president of sales and marketing for Cannabis Creative Group, an award-winning marketing agency. A six-year veteran of the cannabis industry, he is a member of professional organizations including the Cannabis Marketing Association, Rolling Stone Culture Council, and the National Association of Cannabis Businesses.
The Future of B2B Marketing
Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with...
Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
Are You Using the Right E-commerce Menu?
The cannabis industry is hardly “new” anymore. The waves of adult-use legalization are more than ten years old now, and the days of cold,...
High Spirits: Branding Cannabis Beverages the Right Way
Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...
4 Ways To Beat a Saturated Market
Anyone with a cannabis brand is well aware of how crowded the market has become. Despite continued growth, there are too many brands doing...
How to Generate Hundreds of Qualified Leads
In today’s digital age, online advertising and search-engine marketing are essential tools of the marketing mix. From organic efforts such as content search engine...
How to Avoid and Work Around Banned Social Media Accounts
As one of the most powerful social media platforms, Instagram is a major opportunity for cannabis businesses to find and interact with their target...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
4 Ways Brands Can Dominate Social Media in 2022
Social media is a pillar of the marketing mix for businesses wishing to cultivate customer relationships. Facebook, Instagram, YouTube, Pinterest, LinkedIn, Snapchat, and now...
