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David Paleschuck
David Paleschuck has more than twenty years of brand-building and consumer marketing experience in addition to twelve years in the cannabis industry. He is best known for his thought leadership on cannabis branding and marketing, including the bestselling book Branding Bud: The Commercialization of Cannabis. As founder of the Branding Bud Consulting Group, he consults with current and prospective members of the industry.
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...