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Denise Rustning

Denise Gonzalez-Walker is a Colorado-based writer with a keen interest in cannabis trends and innovations. Her background includes journalism, public health research, health communications, and marketing. Every day she connects people to information and resources that will improve their lives and ease their pain or worry is a good day.
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Integrating Security into Retail Design

The past year saw a marked increase in daytime armed robberies and after-hours break-ins at cannabis retail stores across the United States, translating into...
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Expert Advice: Telling Brand Stories in Physical Space

Temeka Group boasts thirty-one years of experience working with clients including the National Football League, National Basketball Association, and Princess Cruises, completing more than...

23 Minority-Led Brands You’ll Want on Your Shelves

When you survey your store, do the brands on your shelves reflect your community’s diversity? We’re guessing many retailers would respond “no.” This mismatch represents...
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Insight from Trade Show Marketing Expert David Torres

As businesses prepare for 2022, questions remain about the status of cannabis trade shows in the coming year. From the challenges posed by the...
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Influential People of Color in Cannabis

As we survey the landscape in 2022, it’s clear the cannabis industry’s work has only begun when it comes to creating a vibrant, diverse...

Cannabis Marketing 101: SMS Text Messaging

Compared to virtual concerts and live-streamed yoga, SMS text marketing has been around for a while, yet it remains a powerful tool for product...

2021 Cannabis Retail Strategies

As we settle into 2021, cannabis’s essential designation is old news. Likewise, cannabis consumers’ rapid shift toward online pre-orders, curbside pickup, and delivery is...

Colorado’s ‘Street Wise Boulder’ Showcases Arts-Driven Social Activism

More than thirty street art murals recently appeared across Boulder, Colorado, created for the second annual Street Wise Boulder festival. From large-scale pieces transforming...