Devin Penhall is director of client strategy for ForceBrands’ specialized cannabis division, HerbForce, where he aligns talent from the consumer packaged goods landscape with cannabis brands. Previously, he worked in sales, brand development, and event marketing for Red Bull North America. He graduated from Loyola Marymount University with a bachelor’s degree in communication.
The rapidly growing cannabis industry is set to quintuple
from $8 billion in revenue during 2018 to $41 billion by 2025, according to
recent Nielsen data....