Dino H. Carter
Dino H. Carter is owner and chief strategist at D Branding, a brand consultancy helping clients develop unique strategies to grow market share, deepen brand awareness, and sustain growth. He possesses more than twenty years’ experience in marketing with companies including Levi’s and MTV Europe.
The Single Key to Marketing Success in the Cannabis Industry
What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
Maintaining Momentum: Now Is the Time to Increase Marketing Efforts
In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
Strengthen Your Brand by Exploring Who, What, and Why
The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.” Ever since...
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
Embrace Social Media to Tell Your Brand’s Story
In a 2015 global research work, marketing professor Neil Granitz of California State University Fullerton wrote about the ways in which people interpret their...
Growers Need Brand Identities, Too
Decreased demand, coupled with overproduction, is driving down flower’s price, especially in markets where recreational use is legal. According to New Frontier Data, wholesale...
