Home Authors Posts by Gary Allen

Gary Allen

Gary Allen
9 POSTS 0 COMMENTS
Marketing technology expert Gary Allen serves as chief executive officer at New Frontier Data. Over the course of his career, he has led the development of technologies that were acquired by Google, DoubleClick, Kantar Media, and other market leaders. Prior to joining New Frontier, Allen founded ModernMinds, a strategy consulting firm focused on startups in the technology space. Contact his team at [email protected].
Night city in the glass ball

Ten Years of Tenacity and Innovation

This article is part of a series of historical perspectives about the legal cannabis industry. As I reflect on the past ten years in legal...
Unique individuality concept vector illustration - one arrow pointing to a different direction

Disruptors Wanted

With retail and wholesale cannabis prices still in freefall and no federal legalization in sight, capital-raising opportunities have dried up. Truly disruptive businesses will...
businessman with giant magnet. attracting money, investments, lead generation,magnetism business concept

When Wallets Shrink, You Must Attract More Wallets

Cannabis consumers are spending less, increasing the need to bring new consumers into the legal market. While there are short-term tactics to offset the...
Gold abstract line arts background vector. Luxury wall paper design for prints, wall arts and home decoration, cover and packaging design.

Got Luxury Products? Target Millennials

Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
Abstract colored circles

Use the Right Technology for Sophisticated Decisioning

Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
Data-set-monsit-Depositphotos 374791388 XL

How to Choose and Use the Ideal Dataset

New Frontier Data was founded to fill the void created by a lack of vetted professional data sources for the nascent cannabis industry. Eight...
soundwave ioat 617960426-Converted

Data: Getting the Right Message to the Right Audience

In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
shutterstock 213235843

Can Independent Stores Compete with MSOs in Adult-Use Markets?

According to a 2021 Gallup poll, 68 percent of Americans support cannabis legalization, representing a seismic shift toward normalization in the collective mind of...
3 cannabis marketing myths powerhouse cannabis brands avoid Maxutov Depositphotos mg Magazine

3 Cannabis Marketing Myths Powerhouse Brands Ignore

Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...

LATEST CONTRIBUTIONS