Home Authors Posts by Gregory Frye

Gregory Frye

Gregory Frye is a strategic communicator with over two decades of experience as an international storyteller, award-winning journalist, writer, editor, marketer, consultant, and advisor.
businessman in suit standing in front of a data analysis dashboards.

Cash Burn or Trust Earn: The Cannabis Investor’s Dilemma

This year has been ensnared in a financial bear hug nobody ordered, and the cash tides won’t turn unless we smash some barriers. Sure, you...
Businessman in suit reading magazine with morning coffee

Defying Digital: The Resilience of Print Advertising in the Modern Age

The average person spends more than six hours online each day. Who has time to read magazines? It turns out a lot of people still...
Public speaker giving talk at Business Event.

Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit

For many operators in the industry struggling to survive, marketing has become all but an afterthought. It’s easy to play the blame game here: illicit...
What's your story,Hand writing on film slate and antique movie camera and diagrams showing the focal lengths of different types of lenses. Story telling concept in film industry.Abstract art collage.

Negligent Storytelling: The Heart of Cannabis Marketing Failures

Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age. And make no mistake, safe access...