Heather Boyd is senior vice president/chief product and innovation officer at Acreage Holdings, where she leads the company’s cultivation and extraction teams in developing and executing portfolio strategy, research and development, and product development. Previously, she worked for Diageo Beer Company, where she led a successful turnaround for the Smirnoff Ice brand.
Cannabis products today are dominated by high-THC smokables in flower, pre-roll, and vape forms. But the market is changing. In 2017, flower accounted for...