Judy Campbell
Judy Campbell is president for Campbell Consulting. She founded the agency in 1996 to provide companies with strategic communications counsel encompassing PR, digital communications, content creation, media training, and social media. The company is dedicated to shining a spotlight on the country’s best brands and thought leaders in cannabis, craft beer, hospitality, food and beverage, blockchain, and software. The agency recently was nominated for the 2019 BOB (Best of Breed) Awards and will be recognized at the Legalized Summit in Vancouver, B.C. later this year.
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Want Media Attention? Be Newsworthy
The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
How to Write a Press Release
This column began with a declaration that every business in the cannabis industry can benefit from a little PR. As a reminder, we define...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...
