Kris Krane is the director of cannabis development for KCSA Strategic Communications, a fully integrated communications agency specializing in the cannabis industry. Krane also works as an independent consultant to the industry, serving as a senior advisor to dispensaries and vertically integrated operators throughout the United States. Previously, he served as president of 4Front Ventures, a leading multistate operator.
This article is part of a series of historical perspectives about the legal cannabis industry.
It’s been said cannabis years are like dog years, and...