Lance C. Lambert
Lance C. Lambert spent years cultivating brands and telling stories in the mainstream digital media and marketing space prior to making the jump to the legal cannabis industry in late 2013. In 2022, he was named chief marketing officer at Gove Bags, where he’s tasked with growing the company’s footprint at home and in emerging markets around the globe.
New Zealand Takes a New Look at Plant Medicine
The “Land of the Long White Cloud” would be a fitting nickname for any country that embraces cannabis, but that’s not how New Zealand...
Europe Is on the Cusp of Legalizing Adult-Use Cannabis
While the U.S. has moved steadily forward with its patchwork of state-by-state cannabis laws, a similar movement has been occurring in Europe for years...
Costa Rica’s Cannabis Policy Points to a Profitable Future
If you, like me, fantasize about retiring on a beach where life is easy and the waves are always good, you probably are very...
How Australia Accomplished Federal Cannabis Legalization
Over the past several years, I’ve been fortunate to travel the world thanks to cannabis. From rooftop parties in Tel Aviv and Toronto to...
Looking Back on 25 Years of Cannabis Legalization
The past several years have been a whirlwind of progress for cannabis legalization — medically and recreationally and on a global level. To date,...
Colombia’s Rough Road to Global Cannabis Opportunity
Cannabis opportunity is not new in the Republic of Colombia. The South American country, which boasts a population just north of 50 million, has...
Thailand’s Cannabis History and Modern Evolution
Although I knew Thailand's cannabis history is long, I believed legalization in the country to be implausible. I was wrong. Shortly after South Korea’s...
The Evolving African Cannabis Market
Africa’s population is the fastest growing in the world. In 2019, the continent’s total population was estimated at 1.3 billion. With fifty-four countries, or...
Cannabis Roots Reach Well Beyond the U.S.
A lot has been going on stateside regarding legalization. Virginia, New Jersey, Montana, South Dakota, New Mexico, and Arizona all announced some level of...
Mother Nature Is a Thief, Evaporating Millions in Lost Revenue
It’s all about the green. As a professional in the cannabis space, I want to believe that means mastering the craft of growing premium...
