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Lance C. Lambert

Lance C. Lambert spent years cultivating brands and telling stories in the mainstream digital media and marketing space prior to making the jump to the legal cannabis industry in late 2013. In 2022, he was named chief marketing officer at Gove Bags, where he’s tasked with growing the company’s footprint at home and in emerging markets around the globe.
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Death to the THC Race!

One August not too long ago, I was in the English countryside in a little town called Kenilworth. I and several others from the...
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How Trade Shows Can Remain Relevant

Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
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Jamaica: Religion, Culture, and Regulation

Rastafarianism and cannabis are inextricably linked to Jamaica. But which came first, the religion or ganja? Ganja did. The relationship between cannabis and Jamaica predates...
Malta-Valetta Plam-Petrov 1969638583

The Republic of Malta Takes a Big Leap for a Small Country

Almost everyone, it seems, was caught off guard in December 2021 when Malta announced it had legalized adult use just months after Luxembourg legalized...
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New Zealand Takes a New Look at Plant Medicine

The “Land of the Long White Cloud” would be a fitting nickname for any country that embraces cannabis, but that’s not how New Zealand...
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Europe Is on the Cusp of Legalizing Adult-Use Cannabis

While the U.S. has moved steadily forward with its patchwork of state-by-state cannabis laws, a similar movement has been occurring in Europe for years...
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Costa Rica’s Cannabis Policy Points to a Profitable Future

If you, like me, fantasize about retiring on a beach where life is easy and the waves are always good, you probably are very...
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How Australia Accomplished Federal Cannabis Legalization

Over the past several years, I’ve been fortunate to travel the world thanks to cannabis. From rooftop parties in Tel Aviv and Toronto to...
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Looking Back on 25 Years of Cannabis Legalization

The past several years have been a whirlwind of progress for cannabis legalization — medically and recreationally and on a global level. To date,...
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Colombia’s Rough Road to Global Cannabis Opportunity

Cannabis opportunity is not new in the Republic of Colombia. The South American country, which boasts a population just north of 50 million, has...