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Lara Fordis

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Lara Fordis, founder of Fordis Consulting, is a market-research expert and consultant specializing in consumer insights and data-driven decision-making. With more than twenty years of experience, Lara excels in designing and executing cost-effective solutions that enhance various aspects of business from product development to marketing and brand optimization.
Big data technology and data science. Data scientist querying, analysing and visualizing complex information on virtual screen. Data flow concept. Business analytics, finance, neural network.

Demystifying Your Market with Zero-Party Data

From a brand’s perspective, understanding consumer preferences and behaviors is paramount. Market researchers hold the key to unlocking these mysteries through “zero-party” data, the...

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