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Lauren Drury
As the director of marketing for Greenlane Holdings, Lauren Drury oversees the company’s marketing and creative teams and is responsible for the execution of product launches, trade shows, events, public relations, and promotional strategy. Over the past three years, she has led the team through twenty-five successful trade shows and helped to onboard and launch more than fifteen brands.
Cannabis Marketing 101: Merchandising Tips from Greenlane’s Lauren Drury
Merchandising, also known as display marketing, is the presentation of products in visually appealing ways in order to generate consumer interest and improve sales....