© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
Michael Mejer
Michael Mejer is the founder of Green Lane Communication. With a background spanning more than a decade in publicity, marketing, and sales, he is adept at forging connections between trailblazers and the media. His strategic approach empowers business leaders not only to enhance brand recognition but also to foster trust and establish credibility.
What Cannabis PR Gets Wrong and How Brands Can Fix It
Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not
... Read More »
The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
Entertainment and Media’s Role in Shaping the Cannabis Industry
Changes in public depictions of the plant and those who enjoy it are playing a pivotal role in shaping consumers’ outlook and behavior. From...