Pam Chmiel

For decades, terpenes dominated the discussion around cannabis flavor and fragrance. But new research shows the real story lies deeper, in trace volatile organic compounds (VOCs) that give each cultivar its unique aroma and effects. From lab mapping and enzymatic chemistry to the cold-chain preservation techniques borrowed from agriculture, a new generation of scientists and cultivators is uncovering the plant’s hidden potential and learning the path to premium flower begins long before harvest and continues all the way to the shelf.

As global cannabis standards solidify, U.S. operators have a narrow window to align, adapt, and reclaim leadership in international markets.

From supply-chain hurdles to surging demand, Revelry 2025 captured the energy, challenges, and optimism driving New York’s cannabis industry.

From ASTM safety standards to terpene-driven flavor trends, cannabis vapes are evolving fast. Industry experts share how brands are tackling hardware risks, formulation challenges, and shifting consumer preferences to create safer, better-tasting products.

A new wave of hemp-derived THC beverages is disrupting the cannabis industry and winning over mainstream consumers. As regulatory gaps widen and retail access expands, cannabis brands are tapping into the booming infused drink market—no dispensary required.

The American retail sector is experiencing a structural shift and redefining how consumer packaged goods brands and retailers approach advertising and marketing. Advanced technologies...