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Rachelle Gordon
Rachelle Gordon is a leading cannabis and psychedelics reporter and copywriter. She has become a critical voice in the emerging industry, traversing North America for the last six years, covering the space as it developed. In addition to mg, Rachelle has been featured in High Times, CannabisNow, Cannabis & Tech Today, Beard Bros, Highly Capitalized, SWEET JANE, and many other industry publications. She is also a partner in the Women in Cannabis Study, a living history of women working in weed.
Packaging: Containing Your Brand
They say you can’t judge a book by its cover, but packaging often makes or breaks retail sales. Brands spend months cultivating gorgeous flower...
Cultivating Excellence: Harnessing CO2 for Potency and Yield
Cannabis is a dynamic plant, requiring many unique inputs to thrive. From cannabis nutrients to soil pH and the right light, it takes a...
Six Essential Strategies for Maximizing Event Sponsorships
Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after...
Navigating the Weird World of Cannabis Social Media
Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...
7 White-Label Manufacturers That Can Help Expand Your Brand
Launching a new product line is hard work. It’s also expensive, especially for startups that may not have the up-front investment for all the...
Study Reveals Chemical Differences in Indoor and Sungrown Cannabis
When it comes to cannabis, most people assume the plant’s genetics are primarily responsible for an individual cultivar’s cannabinoid and terpene content. However, it...
6 Cannabis Retail Marketing Predictions for 2023
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
Spring 2023 Dispensary Buyers’ Guide
Although the legal industry has been around for more than twenty-five years, the fragmented nature of cannabis commerce means it’s still comparatively young. As...
6 Cannabis Staffing Agencies to Help Elevate Your Company
The cannabis industry is expanding at a rapid pace. According to the 2022 Leafly Jobs Report, there are currently more than 428,000 full-time equivalent...
Reaching Medical Cannabis Consumers: Helping Patients Thrive
In a time when adult-use cannabis seems to get all the attention, it’s important to remember that many people use the plant as medicine....