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Rachelle Gordon

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10 Cultivation Techniques to Increase Yield

When it comes to agriculture, achieving a robust yield is always one of the main goals. For cannabis, it’s even more crucial. The plant...
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Is Party Sponsorship a Viable Path to B2B Brand Awareness?

It’s no secret that trade shows extend far beyond the speaker stages and expo halls. Ask the majority of professionals where the real deals...

MJBizCon Offered Glimmer of Hope Amidst Dark Days

MJBizCon, the industry’s largest trade show, returned to Las Vegas this week with resurgent energy. More than 1,400 exhibitors and 200-plus speakers spanned the massive...
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5 Essential Tips for Your Big Return to In-Person Conferences

The onset of the COVID-19 pandemic turned life upside down, especially when it related to work. Work-from-home became the new norm, with Zoom and...

Our Uncertain Future Felt a Bit Brighter at Hall of Flowers

Hall of Flowers, one of California’s favorite brand-centric B2B cannabis events, returned to the Sonoma County Fairgrounds last week. Throughout the various expo halls, new...
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MJ Unpacked Bets Big and Wins on Blend of Business and Culture

The evolution of the cannabis market has seen a number of B2B trade shows and conferences pop up throughout the country. The vast majority...

Advice, Challenges, and Inspiration from the Women of Cultivation

The cannabis plant is an expression of feminine energy in its purest form. The industry remains male-dominated, much like other agricultural sectors, with only...
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How to Advertise CBD Products with Major League Baseball

Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
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10 Cannabis Farming Myths Too Many Still Believe

The cannabis plant has existed on this planet for thousands of years. However, due to criminalization in the United States, research into agricultural best...
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Is Automation the Necessary Future of Cannabis Production?

Cannabis manufacturing is a uniquely rewarding yet challenging task. The plant is fickle, and a competitive market with tight margins leaves zero room for...