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Ross Gardiner

Ross Gardiner
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What’s in a Name? The Promise and Peril of Celebrity Partnerships

Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...
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The Artist Tree Revels in Applying an Artistic Touch

Making dispensaries with consumption lounges work cohesively as single businesses will be one of the more interesting challenges for the industry in the coming...
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14 Influential Cannabis Retail Executives

We’ll go out on a limb and say since the recreational era began in the United States, the most visible leap forward in terms...
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How to Win at Wholesale Sales

If you’re currently operating in this tempestuous industry, you likely don’t need to be told we’re in the midst of another periodic downturn. The...
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How to Survive the Coming Consolidation Feeding Frenzy

Attorney Julie Herzog sees massive consolidation on the horizon, much of it driven by Big Pharma. Companies that aren’t prepared to eat or be...
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Ayr Wellness: Perfecting the Master Plan

Over the past two years, Florida-based multistate operator Ayr Wellness quietly has amassed a giant retail footprint in a spread of high-growth markets. As...

Trailblazers Cannabis Executive Event Punches Well above Its Weight

In the midst of an especially busy cannabis conference season, one tiny gathering in the Topatopa Mountains north of Los Angeles offered a very...
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The Turnaround Guys

While most of the industry sees the looming landmark of federal legalization as the moment the market’s potential will be unleashed, those with a...

Benzinga Cannabis Conference Returns Just When the Industry Needed It Most

Last week, the cannabis industry’s decision-makers descended on downtown Chicago for the Benzinga Cannabis Capital Conference. The bi-annual event is hosted and produced by...

Tailoring Retail Spaces to Demographics

“If you try to be all things to all people, you won’t be anything to anybody.”​​ For product brands, this old adage has felt...