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Tomer Oliel
Tomer Oliel is an entrepreneur, investor, and advisor in the technology, agricultural, hospitality, and cannabis sectors. After helping to introduce agricultural technology and hydroponic retail stores in Israel, he relocated to the United States, where he co-founded and owns farm-to-table restaurants in Nashville. He also leads business development for precision automation company Hefestus, where he builds strategic partnerships and works with operators and manufacturers to bring advanced automation into cannabis production.
The Pre-Roll Market in 2026: Growth, Pressure, and Operational Reality
Pre-roll demand is durable, but margins aren’t. In 2026, the category is still growing, yet success is increasingly determined by operational reality: moisture control, grind consistency, packing density, and post-production handling. As GMP expectations rise and retail tolerance for inconsistency drops, the operators who win are the ones who treat pre-rolls as true manufacturing, not assembly.