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Tyler Jacobson
Based in Denver, Tyler Jacobson is director of marketing at Hybrid Marketing Co., a full-service creative agency serving highly regulated industries including cannabis and hemp. With more than twenty years of digital marketing experience, he specializes in turning visions into actionable outcomes by understanding customer needs, simplifying complexity, and aligning teams around shared goals.
Customer Insight Is the Missing Piece of Your Marketing Strategy
Many cannabis businesses are running on tactics — a social campaign here, a marketing calendar there — and calling it strategy. There’s a meaningful difference, and closing that gap is where growth becomes intentional rather than accidental. The starting point isn’t a bigger budget or a better agency. It’s a clearer picture of your customer: who they are, how they make decisions, and where they’re actually being influenced.
10 Cannabis Marketing Blind Spots and How to Fix Them
In a category shaped by state lines, restricted visibility, and heavy competition, even experienced operators fall into predictable traps. From misunderstood audiences and underleveraged PR to packaging misfires and unrealistic growth expectations, these blind spots quietly erode market position. Here’s how to spot them early and fix them before they cap your brand’s potential.
Dispensary Marketing in 2025: Google, AI, and Local Search
Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.