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Will Read

Will Read
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As founder and CEO of CannaPlanners, Will Read brings a no-nonsense approach to disrupting the industry. His background is as dynamic as his leadership style, spanning music, tech, and entrepreneurship. After sharpening his business-development skills at Apple, he launched CannaPlanners in 2016 to normalize cannabis through bold design and next-level digital marketing.
Modern cannabis company workspace with open layout, natural light, and casual employee conversation reflecting culture and connection.

Employer Branding: Building Culture as Your Competitive Edge

In cannabis, culture isn't fluff; it’s a business advantage. Here’s why employer branding matters more than ever in attracting and retaining top talent.
Modern home office desk setup with Apple iMac displaying “Do More.” on screen, symbolizing productivity and minimalist cannabis branding inspiration.

Think different: Cannabis Branding Lessons I Learned at Apple

What Apple taught me about cannabis branding and customer experience I worked with Steve Jobs. Well, not really. I worked at Apple while Jobs was...

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