Blending a Modern Approach With Traditional PR Strategies
Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...
Leaning on Tech for Successful Cannabis Advertising Strategies
Advertising in regulated markets requires more than creativity and compliance. As the industry’s footprint grows across the country, brands face the challenge of standing...
Know the Difference Between PR and Marketing
Public relations (PR) and marketing are distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is critical in...
5 Ways to Grow a Small Business
Growing a business is a massive challenge, even on the best of days, but it’s absolutely a manageable task. You just have to know...
5 Keys for Successful Marketing Partnerships
Today’s cannabis brands are looking for meaningful ways to engage with a generally younger, more tech-savvy, and more sustainability-conscious demographic. This audience evolution goes...
Adam Wilks: Brand Champion
As chief executive officer at Carma HoldCo Inc., Adam Wilks has a seriously enviable job to do each Sunday: sesh out with former World...
10 Cannabis Branding Strategies That Go Beyond the Ordinary
The essence of cannabis branding is not complicated. At its most basic, a company’s or product line’s brand consists of a name, visual identity...
High Spirits: Branding Cannabis Beverages the Right Way
Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...
Entertainment and Media’s Role in Shaping the Cannabis Industry
Changes in public depictions of the plant and those who enjoy it are playing a pivotal role in shaping consumers’ outlook and behavior. From...
6 Tips for Creating an Irresistible Media Kit
As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...
