The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
Uncertainty Loomed As Global Cannabis Professionals Converged for Weed Week
LAS VEGAS – Thousands of cannabis industry members from around the world flocked to Nevada the first week of December for MJBizCon, the Emjays...
The Future of B2B Marketing
Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
MJBizCon: Innovation Amid Uncertainty
The cannabis sector is moving into the last stretch of 2024 with uncertainty. While a key DEA hearing on rescheduling has been delayed, the...
Blending a Modern Approach With Traditional PR Strategies
Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...
Leaning on Tech for Successful Cannabis Advertising Strategies
Advertising in regulated markets requires more than creativity and compliance. As the industry’s footprint grows across the country, brands face the challenge of standing...
Know the Difference Between PR and Marketing
Public relations (PR) and marketing are distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is critical in...
