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Aaron Dubois
Aaron Dubois is vice president of marketing at Story Cannabis, bringing more than twenty-eight years of elite brand-building experience to the industry. A veteran of iconic agencies including TBWA\Chiat\Day and The Branding Farm, he has spent his career shaping the identities of global powerhouses like Panasonic, Samsung, Procter & Gamble, and Warner Bros. Today, he leverages that pedigree to bridge the gap between complex retail operations and authentic consumer storytelling, advocating for a design-led approach rooted in simplicity and empathy.
Beyond the Transaction: Empathy and Simplicity in Cannabis Retail
Retail veteran Aaron Dubois explores the shift from transactional efficiency to empathetic simplicity, offering a strategic playbook for brands to win over consumers in an increasingly crowded market.