A middle-aged man with salt-and-pepper hair is warmly greeted by a professional staff member at a modern dispensary counter. The setting is clean and inviting, with soft lighting and neutral tones that convey trust and comfort.

Dispensary Trends for Adults Over 40: What Mature Consumers Want

As the cannabis market matures, dispensaries are discovering the over-40 demographic prioritizes a specific set of retail values: clarity, education, and transparency. Moving beyond the flashy marketing and high-potency hype that often defines the industry, these shoppers seek out environments where they feel respected and informed. Winning their loyalty requires a shift toward education-led selling, where budtenders act as knowledgeable guides rather than high-pressure salespeople. From the importance of easily accessible lab results to the necessity of a navigable retail environment, these are the essential pillars for building long-term trust with this growing and influential consumer segment.
A budtender and customer sitting on a couch in a modern dispensary, demonstrating a simplified and empathetic cannabis retail experience.

Beyond the Transaction: Empathy and Simplicity in Cannabis Retail

Retail veteran Aaron Dubois explores the shift from transactional efficiency to empathetic simplicity, offering a strategic playbook for brands to win over consumers in an increasingly crowded market.
Breawna Lewis Cookies Melrose

Empowered Women: Breawna Lewis

Breawna Lewis is a budtender at the iconic Cookies Melrose dispensary in the heart of Los Angeles, where her passion for cannabis and its...
Group of multicultural friends using smartphone outdoors - People hands addicted by mobile smart phone - Technology concept with connected men and women - Shallow depth of field on vintage filter tone

Gen Z Is Changing the Face of Retail

In the early 1970s, thanks to a group of teenage friends at San Rafael High School in California who met daily at 4:20 p.m....
conifers, cannabis, and citrus terpenes

Are You Talking about Terpenes with Your Customers?

Terpenes are naturally occurring chemical compounds found in many plants. They are often responsible for our favorite natural aromas. These tiny but powerful molecules...

Lowell Farms Cannabis Café Now Open in West Hollywood, California

WEST HOLLYWOOD, Calif. – After much anticipation and fervent local buzz, premium cannabis brand Lowell Farms opened its restaurant-consumption lounge concept in West Hollywood,...
Lowell Cafe wh mgretailer

Lowell Herb Co. to Open Cannabis Consumption Lounge and Restaurant

WEST HOLLYWOOD, Calif. – California-based cannabis producer Lowell Herb Company has announced it will open America’s first cannabis consumption lounge and restaurant, which will...
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Mother’s Day Cannabis Sales Numbers are in

Navigating the narrow path between profit and plummeting is difficult in the cannabis industry. As is the case with retail across all industries, managers...
Las Vegas Cannabis Market mg Retailer

Las Vegas’ First Cannabis Farmers Market is up and Running

A new farmers market is generating a lot of buzz in Las Vegas. But you won't find avocados or fresh tomatoes there. The Underground...
Shannon Parlour 4 cc web

Budtender Shannon Ayers Knows Cannabis Does not Sell Itself

Parlour Cannabis Shoppe’s Shannon Ayers shares three ways to be a better budtender. Like most other retail jobs, working in a cannabis shop requires excellent...

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