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Bailey Ethier
Realizing Social Equity in the Cannabis Industry Today
To navigate the evolving role cannabis plays in society, we must operate through a healing lens. American racism, bore from the imperial pursuits of...
5 Dos and Don’ts for Dispensary Loyalty Programs
The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a...
Asian American Leadership in the Global Cannabis Community
Asian Americans are currently the fastest growing racial group in the United States, accounting for about six percent of the population. Right now, only...
7 Leading Cannabis Extraction Machines
For businesses across the spectrum of the cannabis industry, extracts are in high demand. Innovation has led to a wide range of new cannabis...
21% of Medicare Recipients Are Shopping for Medical Marijuana
Whether they have been consuming cannabis since the 1970s or they have never touched the plant before, a significant and growing number of seniors...
5 Best Digital Marketing Trends to Tap This Year
Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization. New York, New Mexico,...
Diversity Is Not Enough When Building a Strong Team
As the cannabis industry rapidly expands across the world, its customers, workers, and products continue to diversify. While demographic diversity has become a standard...
Hard Realities and Hope in the Women in Cannabis Study
While prior studies have provided a novel look at diversity in the cannabis sector and served as an important initial benchmark, Jennifer Whetzel, Founder...
Are You Talking about Terpenes with Your Customers?
Terpenes are naturally occurring chemical compounds found in many plants. They are often responsible for our favorite natural aromas. These tiny but powerful molecules...
What Is Delta 8 THC?
The rapid growth of the cannabis industry and the complicated legal status of tetrahydrocannabinol (THC) have created unique conditions for entrepreneurs, and their innovation...