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Chris Mapson
An accomplished marketing leader with more than twenty-five years of experience, Chris Mapson is executive vice president of marketing for Cannatrol, a leader in precision cannabis drying, curing, and storage technology. Previously, he served as vice president of marketing at LivWell Enlightened Health/Pharmacann and marketing and creative director at The Green Solution. Additionally, he has held roles at CenturyLink, Sony, and Aramark.
Cannabis Grows Up: Why 2025 Marked the Industry’s Turning Point
For years, legal cannabis behaved like a precocious teenager — full of ambition but fueled by optimism more than discipline. In 2025, that adolescence ended. Price compression, oversupply, and tighter capital forced operators to confront hard truths about efficiency, quality, and sustainability. The result? A more mature industry trading hype for resilience and learning how to earn legitimacy instead of chasing it.