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Chris Mapson
An accomplished marketing leader with more than twenty-five years of experience, Chris Mapson is executive vice president of marketing for Cannatrol, a leader in precision cannabis drying, curing, and storage technology. Previously, he served as vice president of marketing at LivWell Enlightened Health/Pharmacann and marketing and creative director at The Green Solution. Additionally, he has held roles at CenturyLink, Sony, and Aramark.
Why Cannabis Freshness is the New Standard for Premium Quality
Is freshness the new THC percentage? For today’s discerning consumer, flavor, aroma, and shelf-life have become the ultimate markers of premium flower. This deep dive explores the tech-enabled quality ecosystem transforming the value chain. From AI-driven cultivation sensors to precision-controlled curing and advanced retail storage solutions, here’s how top operators are fighting terpene degradation and potency loss. Investing in post-harvest science and cold-chain logistics are critical for brands looking to build consumer trust and reduce margin erosion in a quality-driven market.
Cannabis Grows Up: Why 2025 Marked the Industry’s Turning Point
For years, legal cannabis behaved like a precocious teenager — full of ambition but fueled by optimism more than discipline. In 2025, that adolescence ended. Price compression, oversupply, and tighter capital forced operators to confront hard truths about efficiency, quality, and sustainability. The result? A more mature industry trading hype for resilience and learning how to earn legitimacy instead of chasing it.