Derek Espinoza

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Derek Espinoza is creative director at Baked Bros. He specializes in the synergy between the psychology of a brand and its target audience and leads Baked Bros creative projects, marketing strategy, and education efforts.
Building and Leading Creative Teams
Becoming a leader of a newly formed marketing department one week before the nationwide COVID-19 lockdown is a less-than-ideal way to step into a...
3 Keys to Workplace Happiness
Since the industrial revolution, business owners, managers, and employees have struggled with the twin challenges of workplace satisfaction and employee retention. The cannabis industry...