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Ed Wells
With extensive experience in environmental control systems and cultivation operations, Ed Wells serves as vice president of sales at Cannatrol, where he works closely with commercial cultivators, operators, and international partners to modernize cannabis post-harvest practices.
Why Cannabis Must Embrace Data-driven Operations
In an increasingly competitive landscape, “good enough” is no longer a sustainable business strategy. As cannabis transitions into a true consumer packaged good, the contrast between patchwork processes and precision systems has never been more consequential. Scaling isn’t just about producing more; it’s about producing consistently. Ed Wells examines the critical role of data-driven tools in cultivation and post-harvest operations. His conclusion? Embracing operational rigor is not a departure from cannabis culture, but the essential evolution needed to protect craftsmanship while ensuring long-term success at scale.