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Kary Radestock
Kary Radestock is executive director of strategy and business development at Treeform Packaging Solutions, bringing more than three decades of experience in high-end printing and packaging manufacturing. She previously founded and led Hippo Packaging and now works with brands to turn creative ideas into thoughtful packaging solutions that balance brand vision, consumer experience, and production realities.
The Product Experience Begins Before the Package Opens
Before consumers read a label or try what’s inside, they have already begun judging a product’s quality, credibility, and value. Packaging strategist Kary Radestock explains how materials, structure, texture, and opening mechanics create the first product experience and why successful cannabis packaging makes a promise the product can actually keep. The strongest designs don’t merely attract attention on the shelf; they build confidence in the consumer’s hands.
Packaging Responsibly for Compliance and Public Opinion
Recently, the State of New York proposed new rules governing the packaging of cannabis products as it readies for legal adult-use sales. Labels will...
Packaging: The Finishing Touch
Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...
Supply-Chain Disruptions Hit Cannabis Packaging
The pandemic has forced businesses to reexamine their operations and make tough but necessary changes to their business models. Many suppliers shut down or...
How the Pandemic Is Influencing Packaging Design
Something must have happened to people during the pandemic. I think being cooped up has caused some creative types to let their minds wander,...
Kary Radestock Celebrates Hippo Premium Packaging’s Birthday in Canna Years
According to the American Kennel Club (AKC), Hippo Premium Packaging is now thirty-eight years old—in dog time. But don’t try to do the math....
Two Paths to Success in the Age of Cannabis Legalization
Have you ever made a wish and gotten what you wanted only to find the reality did not match your expectations?
According to the Merriam-Webster...
Cannabis Packaging: Wrapping Up All That Matters
It’s the holiday season, and that means giving and receiving presents of all kinds. One of my favorite activities at this time of year...
What the Pandemic Teaches Us about Product Packaging
Want to increase your sales? Try some new packaging! Granted, I am in the packaging world so you’d expect me to say that… but...
Where Are They Now? A Lesson in Business Successes and Failures
Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded into obscurity....