Kary Radestock
Kary Radestock brings more than 20 years of award-winning print and packaging expertise to some of the top brands in the world. She launched Hippo Premium Packaging in order to fill a need for professional, compliant packaging, brand development, and graphic design to the emerging cannabis industry.
The Unbearable Lightness of Quarantine
I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine. I am...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions
I have to admit it: Underneath my hip Southern California
urban-chic exterior, I am a sucker for the holidays. I love fireworks on
Independence Day, turkey...
Nice Guys Finish Last
The old
saying, “Nice guys finish last” has been attributed to baseball legend Leo
Durocher, who reportedly said something about Mel Ott being too nice of...
Increasing Sales Through Better Cannabis Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
Packaging: Regulation Heaven or Hell?
There likely is no sector more impacted by regulatory issues than packaging.
Packaging is one of the most important aspects for any brand in the...
Perfectly Packaged: Don’t Get Boxed In by Cannabis Packaging Failures
Packaging failures are more common than you may think, especially in the cannabis industry where regulations and requirements can change rapidly. In California, several...
Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
