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Lara Fordis
Lara Fordis, founder of Fordis Consulting, is a market-research expert and consultant specializing in consumer insights and data-driven decision-making. With more than twenty years of experience, Lara excels in designing and executing cost-effective solutions that enhance various aspects of business from product development to marketing and brand optimization.
Demystifying Your Market with Zero-Party Data
From a brand’s perspective, understanding consumer preferences and behaviors is paramount. Market researchers hold the key to unlocking these mysteries through “zero-party” data, the...