© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
Ronn Torossian
An expert in crisis communications, Ronn Torossian is founder and chairman of 5W Public Relations. After founding the firm in 2003, he built it into one of the largest independently owned public relations firms in the United States, with a team of more than 275 professionals serving clients across corporate, consumer, technology, crisis, public affairs, and digital marketing. Torossian has counseled blue-chip companies, public-company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, high-stakes litigation, activist investor campaigns, product recalls, and reputational crises. He has lectured on crisis PR at Harvard Business School. A regular guest on CNN and CNBC, he is also a contributing columnist for Forbes and the New York Observer and is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations, now in its second edition. Torossian is a recipient of the Stevie American Business Awards Entrepreneur of the Year and the American Business Awards PR Executive of the Year and was named to Business Insider’s Top Crisis Communications Professionals.
The Unforgiving Math of Cannabis Brand Visibility in the AI Era
Federal rescheduling may reshape banking, taxes, and research, but it won’t reset the race for AI‑driven brand visibility. The real shift happened earlier, as AI engines began concentrating citations on the few cannabis brands that published structured, state‑specific, credentialed content at scale. Those early movers now benefit from compounding authority that Schedule III reform cannot unwind. As consumer prompts evolve toward medical access and Schedule III language, the brands already producing that content are widening their lead. The math is unforgiving: Visibility accrues to the prepared.